Past Work
2015 - 2020
A Selection of my past work.
2015
Cheetos
Role
Art direction
Interface Design
Agency
Flag.CX
Client
Pepsico
To launch Cheetos Mix in Brazil, we created a masterbrand digital experience designed to engage a younger audience through play.
At the center was a cross-platform, web-based game where Chester Cheetah takes on the role of a kung-fu master, teaching players signature moves, each tied to a different flavor, using the smartphone’s accelerometer as the controller.
2018
Samsung
Role
Art direction
Interface Design
Agency
Purpple
Client
Samsung
As part of Samsung’s global “One Samsung” initiative, we redesigned all corporate sub-brands in Brazil, creating a more consistent and unified presence across digital touchpoints.
In parallel, we restructured corporate services into four clear pillars and designed Samsung Care, a mobile-first platform centralizing tutorials, FAQs, contact points, and support services.
2019
Done
Role
Creative Director
Brand Designer
Product Designer
Client
Done
Done simplifies cashless transactions across events and physical venues. I took it from zero: research, naming, brand strategy, identity design, landing page, and a full MVP app ecosystem, a rare project where I touched every piece of the puzzle.
