The Challenge
Design an APP to connect Runners to NYRR Coaches. Enhance and democratize the coaching experience, meeting their runners’ evolving needs, and meaningfully scaling NYRR’s impact by reaching new and/or remote participants in the digital space.
The solution
A personalized, digitally delivered, human-led service with holistic approach where coaching is empathetic, proactive, reactive and adaptive to the runners’ evolving activities and performance.
Project
Concept
Client
New York Road Runners
Role
Concept, UI Design