Samsung Corporate — Rob Simon

about

We were responsible to simplify and create all the ID of Samsung corporate in Brazil and lead the unification of the brand’s ID following the new One Samsung global visuals in digital space. This helped Samsung Brazil to solve structural problems and to step into a new era of communication. We organized its corporate services under 4 pillars to evoque the human side of the brand approximating Samsung to occidental target. We gave each one a simplified tagline and developed content for each of the pillars.

Project

Brand Development, Website Design

Client

Samsung Brasil

Role

Creative Direction, Brand Identity, Design, Art Direction

With

Caina Souza (Creative Direction + Copywriting), Daniela Sentinella (Design)

Branding the four pillars

We designed a consistent system to unify and modernize the visuals for all the pillars of Samsung Corporate Brazil. We created Samsung Care for customer support; Samsung Club for customer benefits club; Samsung Social for all the social responsibility initiatives, and Samsung Conecta for all cultural events created or supported by Samsung.

Taglines

We described each pillar with it’s own simplified tagline.

Filme

Samsung Care Website Design

We were also responsible for UX and design of Samsung Care website. They needed an online place for all tutorial videos of their products, related FAQ, contacts and their lesser known support services. We developed a responsive mobile first simple structure to organize all the material inside Samsung domain.